Company Description

Banyan Group is one of the world's leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.

Our diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya.

Operating over 70 hotels in 17 countries, Banyan Tree Dubai is a lively island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories.

Role Overview

The Assistant Marketing Manager supports the Marketing & Communications department across all core functions, including marketing campaigns, PR coordination, brand communications, digital content, and social media. This role helps ensure our messaging is consistent, refined, and aligned with Banyan Tree's identity while supporting the delivery of meaningful guest-facing stories and commercial objectives.

Responsibilities

• Assist in the development and execution of marketing campaigns and materials across Rooms, F&B and Banyan Tree Spa Dubai.
• Coordinate with internal teams to gather information, ensure accurate messaging, and support campaign rollouts.
• Work with creative partners to produce assets such as menus, flyers, photography, videos, and digital materials.
• Support the planning of seasonal promotions, brand initiatives, partnerships, and in-house activations.
• Help manage project timelines, approvals, and asset distribution across relevant platforms.
• Support PR agency with information for press releases, updating media kits, and ensuring agency has all info required for story angles.
• Coordinate media and influencer visits, ensuring itineraries and host departments are aligned.
• Assist with reputation management across guest platforms, ensuring timely, thoughtful responses with cross-department coordination.
• Assist in managing e-newsletters, WhatsApp Messaging, CRM updates, and database segmentation.
• Help ensure hotel information, offers, and imagery remain consistent across websites, OTAs, and partner platforms.
• Support the planning, coordination, and execution of monthly content shoots across Rooms, F&B, Spa and Experiences.
• Assist with content calendars, ensuring a balance of brand storytelling, seasonal moments, and product-led content.
• Work with photographers, videographers, and the Marketing Manager to brief shot lists and ensure all assets remain on-brand.
• Upload and schedule content as needed on Meta, TikTok and other relevant platforms.
• Handle community management via Sprout Social and guest engagement with the brand voice in mind.
• Maintain a structured content library for efficient use across future campaigns.
• Support the preparation of monthly marketing reports across earned, owned, and paid channels.
• Track KPIs such as reach, engagement, web traffic, conversion indicators, and media value.
• Provide insights and recommendations to enhance ongoing and future marketing efforts.
• Build strong internal relationships with Rooms, F&B, Spa, and Events teams.
• Coordinate with external agencies, creative partners, and brand teams at corporate level.
• Assist with presentations and updates for senior leadership.

Qualifications

• Experience: 2-4 years of experience in marketing or communications, ideally within luxury hospitality lifestyle sectors. Experience assisting with content shoots or managing social platforms is a plus.
• Education: Bachelor's Degree in Marketing, Communications, PR, Digital Media or a related field.
• Strong organisational skills and attention to detail.
• Clear communicator with excellent writing skills.
• Creative thinker with a good eye for visuals and brand alignment.
• Comfortable balancing multiple tasks and working under pressure.
• Positive, collaborative, and solutions oriented.
• Proficiency with social media tools, Canva/Adobe, Microsoft Office, and basic analytics platforms.

Additional Information

We are dedicated to fostering your growth and success every step of the way. We understand the importance of providing you with the support, training, and leadership necessary to excel in your role. That's why we offer comprehensive training and development programs tailored to sharpen your skills and elevate your expertise in the luxury hospitality sector. Your journey with us is not just about achieving your goals but also about continuously refining your capabilities and making meaningful contributions to our shared success.

Seniority level

Entry level

Employment type

Full time

Job function

Marketing and Sales

Industries

Hospitality